Sugar Land Ice & Sports Center

Sugar Land Ice & Sports Center is a year round facility that offers ice skating programs for all ages. More than 100,000 vistors take part in the various figure skating, hockey, and other activities that take place on our two sheets of ice. We are home to the Houston Aeros hockey team, host rink for hockey leagues for skaters aged 5 to 17, home to the Texas Gulf Coast Figure Skating Club, and host to adult hockey leagues. In addition we offer daily public skating sessions which are attended by skaters of all ages, from toddlers to adults. We host birthday parties and other events throughout the year.

By advertising with Sugar Land Ice & Sports Center you are bringing your company visibility to a wide range of potential customers of all ages.  Our customers are in the rink for an average of 2 hours each time they visit. This is much higher visibility than traditional billboard advertising. You have a great opportunity to increase your exposure and generate business.

We offer a number of opportunities for you to advertise your business. Among these are:

Arena Naming Rights
Rink Naming Rights
In-Ice Logos
Indoor Billboards
Scoreboard Signeage
Zamboni Signage
Player  Bench and Penalty Box Advertising
Locker Room Sponsorship
Dasherboard Ads
Other Advertising

Arena Naming Rights Package
Get your name  seen, heard and known by thousands of businesses and households throughout the Houston area.
(5-10 Year Contract; $75,000-125,000 annually with co-marketing benefits)

• Monument signage on Lexington Boulevard
• Building signage within 300’ of Lexington
• Prominent logo placement on rink website
• Logo placement in all event, publicity, community, and media campaigns
• Logo placement on rink sponsored merchandising  such as hats, T-shirts, bags

Rink Naming Rights
Your name and product couldn’t be placed better to be seen by thousands of people each month.
(2-5 Year Contract; $25,000-$35,000 annually)

• Name above rink entrance from lobby
• Name in many publicity, community, and media campaigns
• Name in league scheduling emails, faxes, mailings, program billings, and event tickets
• Logo placement on rink website

In-Ice Logos
The game is played, photographed and watched over your logo!
(Center Ice $10,000; Other Placements $2,000-$5,000)

• In-ice logos from 3’x15’ in diameter painted in the ice.

Scoreboard Sponsor
All eyes are on your screen!
($750 monthly)

• Scoreboard signage approximately 1’x12’ for each rink.
• Corner video projection screen signage (10’x30’ in diagonal length)

Indoor Billboards
Put your name in lights and be seen by thousands of potential customers each month.

• Back-lit signs (approximately 10’x30’). Inside the arena and clearly visible from all spectator areas ($10,000 annually)
• Wall-banner (approximately 3’x8’). Located inside each rink ($750 monthly)
• Ceiling rafter banner signs (approximately 3’x6’). Hung inside each rink ($300 monthly)
• Hallway banner signs (approximately 2’x5’). Between rink and lobby ($750 monthly)
• Skyway banner signs near lobby entrance. (approximately 1’x3’) ($400 monthly)

Zamboni Signage
Watching the Zamboni clean the ice is one of the most popular events at any rink. When your company logo and signage wrap the Zamboni you get exposure every time the ice is resurfaced.
($5,000 annually per side plus signage cost)

• 3’x3’ on top of the ‘snow tank’
• 2’x2½’ on sides of the ‘snow tank’
• 2’x2½’ at each side of the driver compartment and wheel
• 2’x3’ on front side of Zamboni

Player Bench and Penalty Box Advertising($300 monthly for a 9 month hockey season)
Player bench and penalty box panels hang above the players. Your company identity is clearly visible from all spectator areas. Each bench panel is approximately 2’x14’ or 2’x28’.

Locker Room Sponsor
Put your logo on the door and paint your message on walls of the skaters’ locker rooms.
($2,000 per season, plus signage)

• Locker room door signs and walls are painted with the logo, name and message
• Rink television monitors broadcast locker room assignments by sponsorship name and logo to all players, parents and spectators

Dasherboard Ads
Sold in pairs. Your logo will wrap the boards that surround the ice. Visible to spectators and captured on images taken during events.
($1,500 annually; $2,500 exclusive. Discounts for 3 years or more)

• Front of players’ box (approximately 3’x10’)
• Blue Line to the corner (approximately 3’x8’)
• Corner to corner (approximately 3’x8’)
• Spectator side signs (approximately 3’x8’)

Other Advertising Opportunities
Put together the advertising package that works best for your business. (Pricing negotiable by event. Generally range from $100-$300 monthly or per event)

• Ticket Backs.
• Internet Web linkage, scrolling banner ads
• Team jerseys, pants, helmets, shoulder patches
• Bleacher steps. The newest and hottest craze in sports advertising!
• Scrolling message board on video projection screens
• Hockey tournament, skating competition and ice-show sponsorships

For information on advertising at Sugar Land Ice & Sports Center
Contact: Molly Gorny (marketing@sugarlandice.com) or Jamie Feltus (jamie@sugarlandice.com)